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Estimation results of the rank-ordered mixed logit.

Journal: Nutrients

Article Title: Making Sense of Information Overload: Consumer Ranking of Nutritional Claims in Cereal Based Products

doi: 10.3390/nu11122858

Figure Lengend Snippet: Estimation results of the rank-ordered mixed logit.

Article Snippet: To gain additional insights on the drivers of this heterogeneity, a ranked-order mixed logit was estimated using NLOGIT 5.0 (Econometric Software INC, Plainview, USA) assuming random parameters following a normal distribution.

Techniques: Standard Deviation