Success Story

Thermo Fisher Scientific & Bioz: A Decade of AI-Powered Innovation in Data-Driven Research

A decade-long collaboration transforming how researchers navigate and select TaqMan Gene Expression Assays through Bioz’s AI-powered citation tools and Disease Search Hub.

Thermo Fisher Scientific
Thermo Fisher Scientific research environment

Introduction

In the ever-evolving landscape of scientific discovery, the tools researchers use are pivotal to the accuracy and efficiency of their work. Thermo Fisher Scientific has been at the forefront of this transformation, offering world-class tools that help researchers break new ground across various scientific domains. Its commitment to advancing research through high-quality reagents, tools and instruments, coupled with data-driven solutions has made it a global leader in the scientific field.

Thermo Fisher Scientific’s collaboration with Bioz, a leader in AI-powered research tools, has been integral in shaping the company’s ability to assist scientists in navigating the vast sea of available assays and research tools. This collaboration has brought forth significant digital innovations integrated into Thermo Fisher’s website, most notably the Disease Search Tool—a customized Bioz Content Hub—and the TaqMan Gene Expression Assay Badges, which are customized Bioz digital citation widgets.

About the TaqMan Gene Expression Assay Division

The TaqMan Gene Expression Assays division has made substantial contributions to molecular biology by providing researchers with tools to analyze gene expression at the highest level of accuracy. TaqMan Gene Expression Assays support researchers in studying the activity of genes, which is crucial for understanding various biological processes, including disease mechanisms and treatment responses.

By enabling precise quantification of gene expression, TaqMan assays have become an indispensable tool in molecular biology and a key offering in Thermo Fisher’s portfolio.

Thermo Fisher Scientific TaqMan Gene Expression Assays

History of the Partnership with Bioz

The partnership between Thermo Fisher Scientific and Bioz dates back to 2016, when the collaboration began with the launch of TaqMan Gene Expression Badges, covering 16 million assay IDs. This marked the first step in integrating Bioz’s AI-powered data solutions with Thermo Fisher’s extensive catalog of research tools.

Since then, the partnership has grown substantially, with Bioz playing an integral role in supporting the decision-making process of scientists who visit Thermo Fisher’s website to view and purchase their product offerings. Both solutions are supported by the Bioz AI platform and simplify the discovery process for researchers, while ensuring that data-driven decisions are at the heart of the research process.

This partnership has proven successful, with 95% of users engaging with the Disease Search Tool and TaqMan Gene Expression Assay Badges when interacting with Thermo Fisher’s digital ecosystem.

Bioz integrated into Thermo Fisher Scientific product pages

A Growing Ecosystem of Integrated Solutions

Over the years, Bioz’s solutions have been integrated into the webpages of several key Thermo Fisher product lines, including Gene Expression Assays, Gene Expression Arrays, SNP Genotyping Assays, Copy Number Assays, TF Custom Probes Group, and the TF AmpliSeq-TaqMan Group.

One of the most significant milestones in this collaboration was the launch of the Disease Search Tool, a custom Bioz Content Hub that allows researchers to seamlessly search for and identify disease-assay associations. It was quickly followed by the addition of Thermo Fisher Endogenous Controls to further support researchers in their assays.

Additionally, Bioz developed custom intelligence reports that provided insights into the most effective assays for various conditions. These reports included citation tracking, gene-disease association reports, and SNP collection reports containing over 600 million human RS numbers linked to diseases. Together, these innovations streamlined the process of assay selection and validation, enabling researchers to make more informed decisions and drive their studies forward with greater confidence.

Challenges Before Bioz: Navigating Data Complexity

Prior to the integration of Bioz’s solutions, researchers faced significant challenges in navigating the vast array of tools and assays available to them. The complexity of assay data, coupled with the sheer volume of available options, created a cumbersome process for researchers trying to make informed decisions about the best products to use in their studies.

With so many assays to choose from, it was difficult to determine which ones would deliver reliable results based on real-world experimental success. Researchers were often left to rely on peer-reviewed publications to validate the credibility of the assays they were considering. However, tracking relevant citations and connecting them to specific assays was a time-consuming and error-prone process. Without an efficient way to validate assays, researchers risked making decisions based on incomplete or unreliable information.

The process of leveraging research data to make purchasing decisions was inefficient, and lacked the necessary tools to facilitate seamless product discovery. This created a gap between scientific research requirements and the commercial products that could support that research, leading to missed opportunities for researchers and suppliers alike.
Research data complexity challenges before Bioz

How Bioz Helped Thermo Fisher: Enhancing Data-Driven Product Selection

Bioz’s suite of AI-powered tools provided the solution to these challenges by seamlessly integrating citation tracking and product validation into the research process. Bioz Badges and Content Hubs offered a dynamic way for researchers to evaluate assays based on real-time citation tracking, enabling them to validate the reliability of each product against peer-reviewed literature.

The Disease Search Tool, a custom Bioz Content Hub, took this a step further by enabling researchers to find assay-disease associations effortlessly, creating a powerful resource for selecting the right tools for specific research goals.

By incorporating Bioz’s tools into Thermo Fisher’s website, researchers were empowered to make data-driven decisions about the assays they were selecting for their scientific studies. This enhanced the overall research experience, providing a more streamlined and efficient process for validating and selecting assays based on real-world data. Moreover, Bioz’s integration significantly enhanced the digital experience for users, providing an easy-to-navigate platform for researchers to quickly access the information they needed.

Bioz Disease Search Tool and TaqMan Assay Badges on Thermo Fisher website
Bioz’s Disease Search Tool and TaqMan Gene Expression Assay Badges integrated into Thermo Fisher’s digital ecosystem.

Marketing & Business Growth

The collaboration between Thermo Fisher and Bioz had a significant impact on the business side of research tools as well. Increased website traffic and engagement were observed, which were directly tied to the integration of Bioz tools. Adobe Analytics data revealed that an overwhelming 95% of website visitors engaged with Bioz tools on the Thermo Fisher website when selecting TaqMan Gene Expression Assays.

This metric speaks to the value that researchers place on the data-driven insights that Bioz provides, as well as the effectiveness of these tools in guiding purchasing decisions.

The integration of Bioz’s tools not only helped researchers select the most appropriate assays for their work but also led to higher engagement rates, enhancing both customer satisfaction and brand loyalty. The business growth driven by these tools underscores the powerful role AI can play in transforming the research tool selection process.

Thermo Fisher website traffic and engagement growth with Bioz

Results & Impact: Insights from Industry Leaders

Thermo Fisher Scientific has long been a leader in the life sciences space, and its collaboration with Bioz has been an important part of its continued success.

“We have been collaborating with the Bioz team for nearly a decade, during which time we have closely evaluated its impact on our website traffic, engagement, and customer purchasing behavior. Based on data from our Adobe Analytics platform, an overwhelming 95% of visitors engaging with our website utilize Bioz tools when selecting TaqMan Gene Expression Assays. This high level of adoption underscores the critical role Bioz plays in guiding researchers’ purchasing decisions.” Laini Sunkavalli, Senior Product Manager at Thermo Fisher Scientific
Laini Sunkavalli, Senior Product Manager at Thermo Fisher Scientific

The integration of Bioz’s AI-powered tools has not only enhanced the experience for researchers but has also improved Thermo Fisher’s brand visibility and credibility within the scientific community. By providing a reliable data-driven approach to assay selection, Bioz has helped to elevate the perception of Thermo Fisher’s offerings as trustworthy and backed by solid research.

“At Bioz, we understand that researchers need reliable, data-driven insights to make informed purchasing decisions. Our partnership with Thermo Fisher has been a testament to the power of AI in streamlining research workflows. The Disease Search Tool and our other citation-based solution, Bioz Badges, have transformed how scientists interact with Thermo Fisher’s vast portfolio, making research more efficient and impactful.” Dr. Karin Lachmi, Co-Founder and Chief Revenue Officer of Bioz

Results: A Decade of Measurable Impact

Massive Adoption

95% of visitors selecting TaqMan Gene Expression Assays engage with Bioz tools on the Thermo Fisher website.

16 Million Assay IDs

Bioz Badges launched in 2016 covering Thermo Fisher’s full TaqMan Gene Expression catalog.

600M+ RS Numbers

Custom SNP collection reports linking human RS numbers to diseases accelerated assay selection.

Expanded Portfolio Coverage

Bioz solutions integrated across six Thermo Fisher product lines, from Gene Expression Arrays to AmpliSeq-TaqMan.

Long-term partnership between Bioz and Thermo Fisher Scientific

Conclusion: A Long-Term Partnership for Scientific Advancement

The partnership between Bioz and Thermo Fisher Scientific has been a prime example of how AI can enhance the way researchers interact with digital tools and make purchasing decisions. Bioz has played an essential role in streamlining data access, improving engagement, and driving purchasing decisions for Thermo Fisher’s research tools.

The Disease Search Tool and TaqMan Gene Expression Assay Badges have demonstrated the immense potential of AI-powered solutions to transform research workflows, helping researchers select the most relevant tools for their studies to increase discovery success and productivity. As this collaboration continues to evolve, there is no doubt that the future holds even more opportunities for innovation and growth.

The ongoing partnership between Bioz and Thermo Fisher Scientific exemplifies how two leading companies in the life science industry can work together to empower researchers and drive progress in scientific discovery.

Learn More About Bioz

Bioz is the world’s most advanced AI search engine for scientific experimentation, offering evidence-based product ratings and recommendations to guide scientists toward the most validated products for their research. Bioz’s solutions for suppliers include Bioz Badges and Content Hubs, web-based widgets that enhance user engagement and increase sales conversion.

To learn more about Bioz solutions for suppliers, please visit Bioz’s website or reach out to info@bioz.com.