Empowering Research-First Marketing: How Bioz Helped Avanti Research Modernize Scientific Engagement

About Avanti Research

Avanti Research™, the research-focused arm of Croda Pharma, delivers high-purity lipids, peptides, adjuvants, and more to the academic, government, and biopharma sectors. Known for its rigorous quality standards and scientific precision, Avanti Research serves a broad research community that relies on its products for applications in lipidomics, intracellular signaling, vaccine development, and beyond.

With over 2,000 research-grade products, Avanti Research is committed to empowering discovery. From lipidomics standards to their new ionizable lipids, Avanti Research supports scientists researching lipid metabolism, discovering disease biomarkers, and developing next-generation drug delivery systems.

Avanti Research supports research teams with high-purity lipid products and scientific expertise.

Manual Tracking in a Digital World

When Technical Marketing Lead Symphony Keeton took on her new role, she inherited a familiar pain point: manually collecting, sorting, and linking peer-reviewed citations for Avanti Research products. Because the company's website is its primary marketing tool, keeping citation content current was both critical and time-consuming.

Even when citations were added, there was limited ability to assess how much attention each article received or how well it supported product messaging. Opportunities for meaningful engagement were being lost, and the process could not keep up with the pace of new publications.

A Smarter, More Scalable Platform

That changed when Avanti Research adopted Bioz Badges, the world's most advanced AI digital citation widgets. With automated sourcing, live updates, and product-specific tagging, Bioz transformed Avanti Research's website into an evidence-based discovery hub.

"Bioz took a manual process and turned it into an intelligent, automated engine," Symphony said. "Our researchers love the filtering capabilities, and the product-specific citations allow them to go straight to relevant data."

Avanti Research's most popular webpages, including lipidomics category pages, now feature curated scientific literature that is automatically updated and displayed in an engaging, searchable interface. With Bioz, product webpages no longer just list features, they tell a story backed by peer-reviewed data.

Bioz also supported Avanti Research's rebranding initiative and website migration, working directly with their web development team to ensure smooth plugin integration, badge customization, and brand-aligned UI styling.

Bioz Badges bring product-specific publication data directly into Avanti Research product pages.

Driving Impact with Data

The Vendor Stats Dashboard, powered by Bioz, provided Symphony with a new layer of insight: article-level engagement data filtered by product. This allowed the team to identify which publications were getting the most traction, helping support technical blog content, email marketing, and conference materials.

During a subsequent statistical review session, Symphony discovered additional capabilities that quickly became integral to campaign planning. "Seeing which papers are actually being read helps us develop content that's genuinely relevant to our audience," she explained.

Results: Evidence-Based Marketing at Scale

Conclusion: Science, Backed by Science

For a research-driven company like Avanti Research, credibility is not optional, it is everything. Bioz helped bridge the gap between data and decision-making by delivering an automated, intelligent citation platform.